“Creativity can solve almost any problem. The creative act, the defeat of habit by originality, overcomes everything.” – George Lois
When it comes to video production, we at Kalideo Productions thrive on generating and exploring fresh, creative concepts with the sole intention of meeting – and hopefully surpassing – the unique expectations of each of our clients. We aim to make them stand out in their specific crowd. And we can. It is as simple as that.
As a communications tool, the Corporate Video is generally intended for a specific purpose within the corporate environment and usually viewed only by a targeted audience. It’s a proven fact that the majority of target audiences worldwide prefer video as communication medium.
There are a variety of corporate videos a prospective client can choose from. These include marketing-, product demonstration-, service-, company promotional/brand awareness-, client and customer testimonial-, staff training/induction and informational videos.
By using a corporate video as marketing tool a company, corporation or organisation is able to show its clients all the ins and outs of its business in a matter of minutes. A professionally produced video can sell a desired company image and convey relevant information in a fast and efficient manner, regardless of what the company’s preferred platform of communication may be – an organisation’s intranet, the Internet, television or company presentation.
A company can also reach a much wider audience by featuring their promotional video on their website or on a video-sharing website like YouTube. A professionally produced corporate video is one of the most effective strategies any modern-day company can use to communicate with its customers, train its staff, sell its products, launch new products, or create brand awareness.
The entertainment value of watching a video allows a business to truly capture and hold the attention of its target audience. Considering that research has proven that people remember only 20% of what they hear, and only 30% of what they see, but almost 70% of what they hear and see, it is clear that a professional corporate video is an extremely powerful communication medium that outclass lengthy discussions and demonstrations by company representatives. Apart from being a much more efficient way of marketing any service or product, it is also cost-effective.
A professional corporate video can be the determining factor in enhancing any company’s image during events such as training sessions, product launches, exhibitions and conferences. In addition, a video can be viewed at leisure, easily distributed and cost-effectively transferred onto CD-ROM to form part of any multi-media project.
The bottom line is: in terms of both internal and external communications, there simply is no substitute for a professionally produced corporate video. Today’s sophisticated audiences have become accustumed to broadcast-quality video productions, and if your corporate video is anything less, the message and image of your company will be greatly diminished.
